How it works — the SMELLBLOCK Method | SELESA'S SMELLBLOCK™
The SMELLBLOCK Method

We work on the bacteria, not the smell.

The smell isn't a hygiene failure. It's bacteria doing what bacteria do in 33 degree heat and a closed shoe. Fragrance hides them for a few hours. We block them at the source.

What the category does

Cover it with fragrance

"Deodorizing." "All-day fresh." "Wangi sepanjang hari." Most socks add a scent that sits on top of the bacteria. For a few hours your feet smell minty instead of bad.

Why it fails

The bacteria are still there

The bacteria are the thing making the smell, and fragrance doesn't touch them. By afternoon you're back to where you started, now a mix of minty and not, which is somehow worse. It's also why most "antibacterial" socks stop working after a few washes: the treatment sat on the surface and washed off.

The different way

Block it at the source

The antibacterial treatment is built into the fibre, not sprayed on. It targets the three specific bacteria behind foot odor and hygiene problems. Mint is in there as a light freshness, never as the thing doing the work.

The full lab report

Tested after 300 washes, not after 3.

99.1%
Staphylococcus aureusthe main odor and hygiene bacteria
93.9%
Escherichia colicommon contamination bacteria
90.0%
Candida albicansthe yeast behind itch and athlete's-foot conditions
And separately, they measured the smell itself
95.1%Isovaleric acidthe compound your nose reads as "feet"
93.8%Acetic acidthe sour note in a closed shoe
91.2%Ammoniathe sharp note off damp fabric

Odour-component concentration reduced in the standard test (GB/T 33610.2-2017 and GB/T 33610.3-2019), measured on the finished sock. This is the part fragrance can't do: the compound isn't covered, there's less of it.

Inhibition rates measured after the fabric was washed 300 times. The lab is TTTS, a national-level textile testing institute, accredited CMA + CNAS + ilac-MRA, which means the result is recognised internationally, not just by us.

The 300-wash number matters more than the percentages. Anyone can pass a test on a brand-new sock. The question that actually keeps you up is "will it still work in six months." That's the one this report answers.

In plain terms: washed 300 times and still working lah. Not "100%", we won't say that. 90 to 99 percent, on the report, after the washing.

We don't claim 100% and we don't claim permanent. The 0.9% gap on the toughest bacteria is real, and so are the people who fall into it. We'd rather show you the honest figure than print a number you'd stop trusting the first time it let you down.

There are two reports, and they answer two different questions. The first was run on the finished sock. The second washed the fabric 300 times and ran the bacteria test again. Both are from TTTS. The Chinese documents are the ones the lab issued — where we show an English version, it's our translation and the original is shown with it.

TTTS test report TTTS-WT24134298 page 3: antibacterial and deodorisation results on the finished black sock
Report no. TTTS-WT24134298, page 3 of 4 — the finished sock, not just the yarn.
Report 1 · the sock itself

Does it stop the bacteria, and does it stop the smell?

Sample1# black sock (finished product)
ConditionAfter 150 washes
Staphylococcus aureusRequired ≥85% · measured 99%
Escherichia coliRequired ≥70% · measured 97%
Candida albicansRequired ≥70% · measured 95%
Ammonia odourRequired ≥70% reduced · measured 91.2%
Acetic acid odourRequired ≥70% reduced · measured 93.8%
Isovaleric acid odourRequired ≥85% reduced · measured 95.1%
StandardsGB/T 20944.3-2008 · GB/T 33610.2-2017 · GB/T 33610.3-2019
VerdictPass on every line

Isovaleric acid is the compound your nose actually registers as "feet". It's what the bacteria produce. In the standard test its concentration came down 95.1%.

English translation of TTTS test report TTTS-WT25018085 page 2: 99.1%, 93.9% and 90.0% inhibition after 300 washes
Our English translation of report no. TTTS-WT25018085, page 2 of 2 — the same fabric after twice the washing. The Chinese original of report TTTS-WT25018085 page 2, as issued by TTTS This is the document TTTS actually issued. Every figure, the report number and the accreditation marks come straight off it — ask us for the PDF and check for yourself.
Report 2 · after 300 washes

Is it still working in a year's time?

Sample1# black woven fabric, 80cm × full width
ConditionAfter 300 washes
Staphylococcus aureusRequired ≥85% · measured 99.1%
Escherichia coliRequired ≥70% · measured 93.9%
Candida albicansRequired ≥70% · measured 90.0%
StandardFZ/T 73023-2006, against the standard blank fabric
VerdictPass
AccreditationCMA 230020349666 · CNAS L0608 · ilac-MRA

Normal wear is roughly 100–150 washes a year. These tables are our English translation of the rows in the scans — the figures, report numbers and accreditation marks are the lab's, not ours. Want the full PDFs? Ask us on WhatsApp.

So we're clear

What this is, and what it isn't.

It is a sock with antibacterial treatment built into the fibre, lab-tested to keep working through hundreds of washes, designed for heat and long hours in closed shoes.

It isn't a fragrance cover-up, it isn't a medical treatment or a cure for any condition, and it isn't "100%". If you've been sold any of those three before and felt let down, that's fair. So were we, and that's the reason this line exists.

A hand feeling the soft but structured knit of the sock fabric

Now you've seen the report.

The only test left is the one on your own feet. Give it about a week, and judge it by the door moment, or the absence of it.

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Watch it instead

Sixty seconds on what actually causes the smell.

Sweat has no smell — bacteria do. Here is the whole mechanism, and what happens when the bacteria run out of places to live.

How It Keeps You Comfortable
The explainer

How It Keeps You Comfortable

Sweat has no smell — bacteria do. Sixty seconds on what SMELLBLOCK actually does differently, and the lab numbers behind it.

The Last Tenants
Told by the bacteria

The Last Tenants

For years that shoe was the best home they ever had — warm, damp, never aired out. Then one morning everything changed.

Chat
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